It's time for a change.
Ever since the blog began I've been using some variation on the "arrow" logo which you can see in the main banner photo above (or here, if you're reading via RSS/email). It was "designed" (and I use that word in the loosest sense possible) to look both like a compass pointing north, and the outline of a pitched tarp. I threw the initial design together in an hour, and even after giving it a polish last year it looks, to put it mildly, a bit rubbish: a logo designed by somebody with very limited skills in design, vector graphics, or drawing in general.
It's time to put it out of its misery, and send it where logos go to die.
This time, I wanted to do it right, so I asked a very good friend of mine, Antoine Verhaverbeke (who just happens to be one of Finland's finest designers) to help me out. I've known Antoine since I worked as a copywriter at Satama Interactive, where we helped make Nokia into the great company it once was (shortly after I left things started to go downhill for the giant – I'd love to believe that my absence played a part in that, but in reality, it probably didn't).
Anyway, I was thrilled when Antoine agreed, and overjoyed when I got the initial designs back from him. After some comments, and a round of revisions, we've narrowed the choice down to three potential candidates.
And this is where you come in.
I love all of Antoine's designs, so it's very hard to pick the one that best represents
So we thought we'd run a poll amongst readers to get some feedback, and see if a favourite emerges.
The logos and poll are below, but first, here is the list of the design criteria which I asked Antoine to consider – basically the things about Backpacking North that the logo might in some way represent:
- Hiking / Backpacking
- High-Quality Writing
- Lapland / Arctic Circle
- Compass Pointing North
- UL Tarp / Shelter
- Ultralight / Lightweight
And so to the logos: